Memory magnets
Re-usable personalised magnets
PROJECT TAGS
Industrial design | Design for happiness
PROJECT DETAILS
Product line for Oye Happy
Product Owner and Designer
ROLE
Concept design, Product design and development, Vendor research and management
DELIVERABLE
B2C Product, Product Line on oyehappy.com
Objective
Designing Innovative Fridge Magnets for Gifting Company
I was tasked with creating an innovative concept for fridge magnets, focusing on transforming them into unique and meaningful gifting solutions.
Market Research - Identifying the Gap
Standard Designs Lack Personalization
Most fridge magnets in the gifting market focus on standardized or pop culture-inspired designs, which, while popular, lack the emotional depth needed for a truly meaningful gift.
Opportunity for Innovation
Evoking Nostalgia and Emotion
This gap revealed an opportunity to create an aspirational product that could foster nostalgia and deeper emotional connections between the giver and recipient.
Guiding Vision
Personalizing and Enhancing Emotional Appeal
Based on these insights, I crafted a product vision aimed at boosting the emotional resonance of fridge magnets, steering the design process towards more personalized and innovative ideas.
To design aesthetic, reusable fridge magnets that could store and display images to induce nostalgia
From Photo Frame to Interactive Keepsake
Inspired by the simplicity of a photo frame, the design evolved into a three-layered structure that seamlessly blends functionality with personalization.
Effortless Customisation
A top slot in the middle layer enables users to easily slide in and switch out multiple images, providing a quick and intuitive way to customize the magnet’s appearance.
Personal Connection
The ability to change pictures at any time introduces an interactive dimension, making the magnet adaptable to the user’s memories, moods, or milestones.
Transforming a Static Object : A New Approach to Fridge Magnets
This innovative design reimagines the traditional fridge magnet, transforming it from a static object into a flexible and evolving artifact that grows with the user’s journey.
Meaningful & Personal
By combining aesthetic design with the option for personalization, this magnet becomes a keepsake that holds sentimental value, making it a thoughtful and adaptable gift for any occasion.
Polaroid Influence: A Clean White Finish
To evoke the nostalgic Polaroid aesthetic, I envisioned the product with a crisp, clean white finish that mirrors the iconic simplicity of Polaroid photos.
Material Selection: Durable and Versatile White Acrylic
After careful research into materials, white acrylic was selected for its durability, smooth finish, and adaptability. Beyond aesthetics, the surface also functions as a mini whiteboard, allowing users to add personal notes or captions to their magnets.
Elevating Packaging: Sophisticated Metal Blue Box
To complement the design, the magnets were presented in a sleek, metal blue box. This packaging choice added an element of sophistication and helped distinguish the product as a high-quality yet a care-made, thoughtful gift.
Balancing Design and Function: A Recipe for Success
This careful blend of design appeal and functionality ensured the product resonated with users, contributing to its immediate success in the market.
The product is currently being sold on multiple platforms. Apart from the brands website, www.oyehappy.com, it is being also sold on amazon and other local e-commerce websites. Over 12000 units of the product have been sold overall.
The success of the product inspired us to expand into a full product segment. To diversify the offering, we developed and launched a range of concept-based photo magnets in various shapes and sizes. The design concepts drew inspiration from the company's best-selling frames, along with insights from user research, which highlighted popular themes customers were seeking. This strategic expansion enabled us to cater to a wider audience while staying aligned with customer preferences, ensuring that each new magnet design resonated with evolving market trends and personal tastes.
